Hi, I’m Sam. I’m a 20+ year SEO expert, now focussing on Enterprise & Programmatic SEO. I’m always looking to expand my skillset, share what I know to help others, and receive feedback to further improve and develop my skills.
All Roads Lead to Rome2Rio: An SEO Deep Dive
Rome2rio. One of the most helpful A-to-B websites you’ll find. No matter how remote you are,…
Insights from Canva.com’s SEO Strategy
Canva’s SEO strategy is one of the most talked-about in the industry. They’re essentially a household…
Beating Realestate.com.au (and other portals) with Real Estate SEO
You’re a real estate agency, and you’re keen to rank higher than realestate.com.au in Google. Or…
A Breakdown of Booking.com’s SEO Strategy
You know Booking.com – everyone does. They’re the biggest online travel booking platform with a global…
A Deep Dive Into The AllTrails.com SEO Strategy
If you’ve done a few hikes in your time, you’ve probably come across AllTrails. If not,…
SERP Scraping & Keyword Clustering in Google Sheets
Ever wanted to scrape just a handful of Google SERPs inside a Google Sheet? Or wanted…
Create more pages, not less!
Create more pages, not less!🚀📈 Sometimes, creating more pages isn’t just a strategy – it’s a…
Building a Strong Site Structure
A strong site structure should be at the core of any programmatic or larger-scale SEO build….
Client Side vs Server Side Rendering
A debate that’s gone on for years now. Google announced in 2014 they’ve; decided to try…