Rome2rio. One of the most helpful A-to-B websites you’ll find. No matter how remote you are, or how little transport is available, if there is something, Rome2Rio will help you out. I used them in Europe to help plan a Spain > Poland train trip (was meant to be to Estonia, but a 2am train […]
Canva’s SEO strategy is one of the most talked-about in the industry. They’re essentially a household name now – provided the households are digital & design-savvy. Their approach has been referenced at agencies, startups, and product teams for years as “one to take cues from.” And honestly, it proves the age-old SEO adage: “It’s not
You’re a real estate agency, and you’re keen to rank higher than realestate.com.au in Google. Or maybe you’re looking to compete with the big global players – Zillow, Realtor.com, Rightmove, idealista, immobilienscout24, immobiliare – or any of the dozens of real estate portals around the world. Here’s the truth: you’re not going to beat them
Beating Realestate.com.au (and other portals) with Real Estate SEO Read More »
You know Booking.com – everyone does. They’re the biggest online travel booking platform with a global presence. We know they perform well in Google, but what drives their success? I’m going to break down their key traffic drivers, the core content that fuels the site, and highlight some enterprise SEO elements you might not have
If you’ve done a few hikes in your time, you’ve probably come across AllTrails. If not, it’s essentially the app for finding nearby hiking trails. It gives you estimated times, photos, reviews, and maps – not just to get you to the start, but to finish the trail too. It’s built out incredibly well from
Ever wanted to scrape just a handful of Google SERPs inside a Google Sheet? Or wanted to group a bunch of keywords, to better de-duplicate them and isolate unique topics? Well, have I got a Google Sheet for you! My SERP Scraper & Keyword Grouping Google Sheet will do all of that for you. Check
SERP Scraping & Keyword Clustering in Google Sheets Read More »
Create more pages, not less!🚀📈 Sometimes, creating more pages isn’t just a strategy – it’s a game-changer. For the right type of site, it works wonders. If your site is listing, or product-based (and you’ve got thousands of them), you should absolutely be leveraging that content to the max. Here’s the kicker: you can probably
A strong site structure should be at the core of any programmatic or larger-scale SEO build. How the value of your site flows around the site is crucial to ensure both key pages ranking, and longer tail pages are seen as valuable enough to rank. Let’s dig into building a strong site structure. The
A debate that’s gone on for years now. Google announced in 2014 they’ve; decided to try to understand pages by executing JavaScript Well, that sent developers wild believing they could build anything and Google could index it fine. The amount of times I received that link, or another similar link, from a client or a
After running through the keyword research in part 1 here, we’re now digging into the SERPs. We’ll be extracting the data, and then looking into a few of the different analyses we can do with it. Extract SERP data Format the data Top performing competitors Top-ranking pages & page types Look into the structure of
Market Analysis & Keyword Insights Part 2: Analysing SERP Data Read More »
