Author name: Sam Partland

Sam is an 18+ year seasoned SEO, now focusing on Enterprise & Programmatic SEO consulting primarily for portals, marketplaces & classifieds. He's wanting to share what he's learnt over the years, in an attempt to expand his own knowledge via interactions with other SEOs. All comments and feedback are welcome, or post a question.

Market Analysis & Keyword Insights Part 2: Analysing SERP Data

After running through the keyword research in part 1 here, we’re now digging into the SERPs. We’ll be extracting the data, and then looking into a few of the different analyses we can do with it. Extract SERP data Format the data Top performing competitors Top-ranking pages & page types Look into the structure of …

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SERP Scraping & Keyword Clustering in Google Sheets

Ever wanted to scrape just a handful of Google SERPs inside a Google Sheet? Or wanted to group a bunch of keywords, to better de-duplicate them and isolate unique topics? Well, have I got a Google Sheet for you! My SERP Scraper & Keyword Grouping Google Sheet will do all of that for you. Check …

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Market Analysis & Keyword Insights Part 1: Keyword Research

It’s time to dive into my full process of doing SEO market research & analysis. This is something I do for some of my bigger clients when they’re either kicking off their SEO and want to understand the market, or they want to understand current positioning. A market research & analysis piece is essentially keyword …

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Programmatic SEO: Tracking & Performance Monitoring

So you’ve got a shiny new programmatic build, and want to know how it’s performing. Monitoring indexation, traffic, conversions, rankings, there’s so much to look at so what should you focus on? Let’s take a look into a few things you should be monitoring, and how to go about it. Key metrics that can gauge …

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Programmatic SEO: Integrating Blog Content With Programmatic

Every website tackling SEO is running a blog. Blogs & SEO go hand-in-hand. For programmatic SEO, blog posts enable the ability to target specific keyword sets that you just can’t efficiently target in bulk. They help fill the gap. How can you best leverage this content though? How blog content works for most sites The …

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Just Another WordPress Programmatic SEO Build – Part 4

Time for part 4. If you haven’t already, make sure to check out this WordPress programmatic build part 1, part 2, and part 3. Today, we’re spending the entire part on a single topic. Imagery. Like a portion of the last part regarding the AI-generated text, this probably won’t actually apply to you. You’ll probably …

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