Programmatic SEO

Market Analysis & Keyword Insights Part 1: Keyword Research

It’s time to dive into my full process of doing SEO market research & analysis. This is something I do for some of my bigger clients when they’re either kicking off their SEO and want to understand the market, or they want to understand current positioning. A market research & analysis piece is essentially keyword …

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Programmatic SEO: Tracking & Performance Monitoring

So you’ve got a shiny new programmatic build, and want to know how it’s performing. Monitoring indexation, traffic, conversions, rankings, there’s so much to look at so what should you focus on? Let’s take a look into a few things you should be monitoring, and how to go about it. Key metrics that can gauge …

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Programmatic SEO: Integrating Blog Content With Programmatic

Every website tackling SEO is running a blog. Blogs & SEO go hand-in-hand. For programmatic SEO, blog posts enable the ability to target specific keyword sets that you just can’t efficiently target in bulk. They help fill the gap. How can you best leverage this content though? How blog content works for most sites The …

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Just Another WordPress Programmatic SEO Build – Part 4

Time for part 4. If you haven’t already, make sure to check out this WordPress programmatic build part 1, part 2, and part 3. Today, we’re spending the entire part on a single topic. Imagery. Like a portion of the last part regarding the AI-generated text, this probably won’t actually apply to you. You’ll probably …

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Dynamic Content Generation with Google Sheets

If you haven’t been following along, I’ve been documenting my journey to a 1,000+ page programmatic site in WordPress using Google sheets. The build is heavily reliant on Google Sheets to generate dynamic content based on templates. The content there is a little more advanced, as it is leveraging rules to determine which content template …

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Just Another WordPress Programmatic SEO Build – Part 3

Let’s continue the WordPress programmatic SEO build! If you haven’t already, check out part 1 of the wordpress programmatic build here, and then part 2 here. A little pre-note here is that the next couple of posts will take a little side-step. Purely because I don’t have my own content, and want to get something …

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Programmatic SEO: Self Scaling Landing Page Systems

What do Booking.com, Homeadvisor, Airtasker, Vivian Health, & ZipRecruiter have in common? They’ve all experienced massive growth whilst leveraging a self-expanding landing page system. Coincidence? Self-scaling landing page systems are at the core of what I recommend for clients for this exact reason. A system that automatically expands as the business grows. Essentially as close …

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