Rome2rio. One of the most helpful A-to-B websites you’ll find. No matter how remote you are, or how little transport is available, if there is something, Rome2Rio will help you out. I used them in Europe to help plan a Spain > Poland train trip (was meant to be to Estonia, but a 2am train […]
You’re a real estate agency, and you’re keen to rank higher than realestate.com.au in Google. Or maybe you’re looking to compete with the big global players – Zillow, Realtor.com, Rightmove, idealista, immobilienscout24, immobiliare – or any of the dozens of real estate portals around the world. Here’s the truth: you’re not going to beat them
Beating Realestate.com.au (and other portals) with Real Estate SEO Read More »
You know Booking.com – everyone does. They’re the biggest online travel booking platform with a global presence. We know they perform well in Google, but what drives their success? I’m going to break down their key traffic drivers, the core content that fuels the site, and highlight some enterprise SEO elements you might not have
Create more pages, not less!🚀📈 Sometimes, creating more pages isn’t just a strategy – it’s a game-changer. For the right type of site, it works wonders. If your site is listing, or product-based (and you’ve got thousands of them), you should absolutely be leveraging that content to the max. Here’s the kicker: you can probably
A strong site structure should be at the core of any programmatic or larger-scale SEO build. How the value of your site flows around the site is crucial to ensure both key pages ranking, and longer tail pages are seen as valuable enough to rank. Let’s dig into building a strong site structure. The
It’s time to dive into my full process of doing SEO market research & analysis. This is something I do for some of my bigger clients when they’re either kicking off their SEO and want to understand the market, or they want to understand current positioning. A market research & analysis piece is essentially keyword
Market Analysis & Keyword Insights Part 1: Keyword Research Read More »
Programmatic SEO has started to kick off a bit, with more and more people jumping on the bandwagon. This is leading to more and more tools being created specifically for programmatic SEO. So what are the tops tools at the moment? What should you use for your new project? What I look for in
Safe to say this build is progressing pretty fast thanks to sheets & WP. A custom build like this would normally take quite a bit longer! And that would be on data configuration alone. Being able to format stuff and quickly make mods in G-sheets makes things sooooo much easier. If you haven’t read the
Just Another WordPress Programmatic SEO Build – Part 5 Read More »
So you’ve got a shiny new programmatic build, and want to know how it’s performing. Monitoring indexation, traffic, conversions, rankings, there’s so much to look at so what should you focus on? Let’s take a look into a few things you should be monitoring, and how to go about it. Key metrics that can gauge
Programmatic SEO: Tracking & Performance Monitoring Read More »
Every website tackling SEO is running a blog. Blogs & SEO go hand-in-hand. For programmatic SEO, blog posts enable the ability to target specific keyword sets that you just can’t efficiently target in bulk. They help fill the gap. How can you best leverage this content though? How blog content works for most sites The
Programmatic SEO: Integrating Blog Content With Programmatic Read More »
