Programmatic SEO

Just Another WordPress Programmatic SEO Build – Part 2

It’s time for part 2 of the programmatic SEO build in WordPress. Now that the core data structure and processes are in place, and we know that we can successfully generate a WordPress page, it’s time to extend the build. If you haven’t already, you can check out part 1 of the programmatic SEO WordPress …

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Using Data to Determine What Filters Should be Targeted

Bedrooms, and bathrooms, and price ranges, oh my! There are so many filters that could be used in the pretty URL, but what should be used? What should earn the “pretty” status, and what should be relegated to query parameter status? Some may say everything goes in pretty. Some may just pick a few, and …

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Just Another WordPress Programmatic SEO Build

Join me on a 30-day journey to a 1,000+ page programmatic SEO build using a combination of WordPress and Google Sheets (with plenty of formulas!). I’ve been writing a heap about programmatic SEO lately…. if you haven’t noticed. It’s mostly been about enterprise-level sites though. Portals, classifieds & marketplaces type stuff. How do we apply …

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Internationalisation & Hreflang Management

Implementing hreflang for a programmatic build isn’t necessarily hard, once you understand what content you have. If a piece of content is available in multiple languages and/or target markets, throw up a tag for that version. If the piece of content isn’t available, don’t have a tag. There seem to always be bugs in implementations …

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Programmatic SEO: Optimising for the Highest Value, Low Tier Filters

In my post on how search filter pages should work, I talked about not linking through to query parameter URLs. The bulk of these pages would not have value, particularly when you have millions upon millions of combinations. So how do you optimise for the combinations that do in fact have value? The filters you …

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HTML Sitemaps – It’s 2022, do you REALLY Need One?

The old HTML sitemaps hey. Are you still actively trying to create one for large-scale programmatic builds? Crawling? Indexing? Deeplinking? Passing SEO value? Yeah, they can help you shortcut passing values and reduce click depth to deep links. So can a good, and more natural, internal linking structure though, especially once some prioritised links are …

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