Time for part 4. If you haven’t already, make sure to check out this WordPress programmatic build part 1, part 2, and part 3. Today, we’re spending the entire part on a single topic. Imagery. Like a portion of the last part regarding the AI-generated text, this probably won’t actually apply to you. You’ll probably […]
Just Another WordPress Programmatic SEO Build – Part 4 Read More »
If you haven’t been following along, I’ve been documenting my journey to a 1,000+ page programmatic site in WordPress using Google sheets. The build is heavily reliant on Google Sheets to generate dynamic content based on templates. The content there is a little more advanced, as it is leveraging rules to determine which content template
The words that designers hate. These words give anyone involved in UX nightmares. SEO first, users second. SHOCK. AWE. Oh, the humanity! But that is exactly how I approach a fresh programmatic build. That is how I have helped build out multiple successful programmatic builds. Even though many SEOs will hate this strategy, it is
Let’s continue the WordPress programmatic SEO build! If you haven’t already, check out part 1 of the wordpress programmatic build here, and then part 2 here. A little pre-note here is that the next couple of posts will take a little side-step. Purely because I don’t have my own content, and want to get something
Just Another WordPress Programmatic SEO Build – Part 3 Read More »
What do Booking.com, Homeadvisor, Airtasker, Vivian Health, & ZipRecruiter have in common? They’ve all experienced massive growth whilst leveraging a self-expanding landing page system. Coincidence? Self-scaling landing page systems are at the core of what I recommend for clients for this exact reason. A system that automatically expands as the business grows. Essentially as close
Programmatic SEO: Self Scaling Landing Page Systems Read More »
It’s time for part 2 of the programmatic SEO build in WordPress. Now that the core data structure and processes are in place, and we know that we can successfully generate a WordPress page, it’s time to extend the build. If you haven’t already, you can check out part 1 of the programmatic SEO WordPress
Just Another WordPress Programmatic SEO Build – Part 2 Read More »
When working on programmatic SEO builds, you’re thinking about the data. Where has that data come from? Have you scraped it yourself? You could also hire a data engineer or software engineer to gather the data programmatically for you. Have you checked through the data? Does it need additional vetting and cleansing? Chances are, it
Bedrooms, and bathrooms, and price ranges, oh my! There are so many filters that could be used in the pretty URL, but what should be used? What should earn the “pretty” status, and what should be relegated to query parameter status? Some may say everything goes in pretty. Some may just pick a few, and
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So, you’ve either done an oopsie or are jumping into a new site/client, and there are a few too many URLs. What do you do next? How do you fix it? Do you even need to fix anything? The URL over-indexation issue When working with programmatic SEO, there’s a fine line between enough URLs to
Programmatic SEO: Cleaning Up Over-Indexation of URLs Read More »
Join me on a 30-day journey to a 1,000+ page programmatic SEO build using a combination of WordPress and Google Sheets (with plenty of formulas!). I’ve been writing a heap about programmatic SEO lately…. if you haven’t noticed. It’s mostly been about enterprise-level sites though. Portals, classifieds & marketplaces type stuff. How do we apply
