AI content is taking SEO by storm. Some good, some, well, not so good. Whilst it might spit out some junk when not guided, if you give some of the AI content generators a little bit to work with then their output can be alright sometimes. Particularly when it comes to product descriptions. Everyone knows […]
Generate Product Descriptions from Specs with AI Read More »
I’ve finally started playing in Google Data Studio, and obviously kicking off by messing around with my Search Console data. One of the initial things I wanted to do was categorise the landing page data into site sections, like I normally do in Google Sheets. Thought you would need to create a reference table of
Categorise GSC Data into Site Sections in Data Studio Read More »
During my time as an SEO, I have slowly but surely honed in on my specialty – Programmatic/Dynamic SEO. It’s something I enjoy more so than regular SEO, because the smallest of change can have such a vast impact due to the sheer volume of pages being modified. However, I’ve seen a large gap in
Programmatic SEO: How Enterprise & Larger-scale Websites Dynamically Scale Their SEO Read More »
Internal links are important. Unless you’re just starting out in SEO, this should be known as a fundamental part of optimisations done to ANY website. Whether a little local business site, a niche content site or a larger scale, dynamic/programmatic site like portals, directories or marketplaces, it’s important for all types of websites. It’s one
Internal Linking Strategies for Programmatic / Dynamic SEO Read More »
Vivian Health (previously NurseFly) reached out to me in early 2020 with the goal of expanding their SEO strategy. Just over 12 months later, ahrefs shows their SEO est. traffic had increased 236%. This then increased to 627% over the following year post-rebrand. (No approval to share actual figures) Previously, only a handful of landing
In April 2020, the Toddle team reached out to me with regards to SEO strategy for their recently launched child care comparison brand. Just under 2 years later, their ahrefs shows 5200% growth. (No approval to share actual figures) The team was working with an agency, however, they wanted an additional set of eyes across
Comparison keywords are an awesome foot-in-the-door SEO targeting strategy if you’re kicking off any sort of product-based strategy. Many decent volume, low-comp keywords just sitting there for the picking and can be targetted individually, or in bulk. Many people won’t even consider many of them! My latest little project has even just cracked 270 clicks
Product Comparison Keywords: A foot-in-the-door SEO strategy Read More »
Some clients have recently required a migration mapped out for 10’s to 100’s of thousands of URLs. To do this, we needed to capture all the different URLs, build out the migration rules, and then test the redirects. Mapping out and building the rules is one thing, but then how do we bulk generate what
Stripping and Rebuilding a URL Structure for Migration Testing Read More »
