Programmatic SEO

Product Comparison Keywords: A foot-in-the-door SEO strategy

Comparison keywords are an awesome foot-in-the-door SEO targeting strategy if you’re kicking off any sort of product-based strategy. Many decent volume, low-comp keywords just sitting there for the picking and can be targetted individually, or in bulk. Many people won’t even consider many of them! My latest little project has even just cracked 270 clicks …

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Stripping and Rebuilding a URL Structure for Migration Testing

Some clients have recently required a migration mapped out for 10’s to 100’s of thousands of URLs. To do this, we needed to capture all the different URLs, build out the migration rules, and then test the redirects. Mapping out and building the rules is one thing, but then how do we bulk generate what …

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