If you’ve done a few hikes in your time, you’ve probably come across AllTrails. If not, it’s essentially the app for finding nearby hiking trails. It gives you estimated times, photos, reviews, and maps – not just to get you to the start, but to finish the trail too. It’s built out incredibly well from […]
A strong site structure should be at the core of any programmatic or larger-scale SEO build. How the value of your site flows around the site is crucial to ensure both key pages ranking, and longer tail pages are seen as valuable enough to rank. Let’s dig into building a strong site structure. The
A debate that’s gone on for years now. Google announced in 2014 they’ve; decided to try to understand pages by executing JavaScript Well, that sent developers wild believing they could build anything and Google could index it fine. The amount of times I received that link, or another similar link, from a client or a
For years, there has been a subdomain verse subfolder debate. One side says this, another side says that. People have run their own tests, shown that moving a subdomain to a subfolder can improve a blogs ranking, yet so many have been in denial because Google has said the opposite. Well, Aleyda Solis came out
Subdomain to Subfolder: The Simple Cloudflare Reverse Proxy Read More »
Prioritising SEO tasks is key to being able to get work completed by a development team in an efficient manner. Rather than just going “we need them all done”, or “they’re all a priority”, breaking your tasks into individual priority scores can help them gauge what’s most important. A lot of guessing is involved, but
Bedrooms, and bathrooms, and price ranges, oh my! There are so many filters that could be used in the pretty URL, but what should be used? What should earn the “pretty” status, and what should be relegated to query parameter status? Some may say everything goes in pretty. Some may just pick a few, and
Using Data to Determine What Filters Should be Targeted Read More »
So, you’ve either done an oopsie or are jumping into a new site/client, and there are a few too many URLs. What do you do next? How do you fix it? Do you even need to fix anything? The URL over-indexation issue When working with programmatic SEO, there’s a fine line between enough URLs to
Programmatic SEO: Cleaning Up Over-Indexation of URLs Read More »
Implementing hreflang for a programmatic build isn’t necessarily hard, once you understand what content you have. If a piece of content is available in multiple languages and/or target markets, throw up a tag for that version. If the piece of content isn’t available, don’t have a tag. There seem to always be bugs in implementations
In my post on how search filter pages should work, I talked about not linking through to query parameter URLs. The bulk of these pages would not have value, particularly when you have millions upon millions of combinations. So how do you optimise for the combinations that do in fact have value? The filters you
Programmatic SEO: Optimising for the Highest Value, Low Tier Filters Read More »
The old HTML sitemaps hey. Are you still actively trying to create one for large-scale programmatic builds? Crawling? Indexing? Deeplinking? Passing SEO value? Yeah, they can help you shortcut passing values and reduce click depth to deep links. So can a good, and more natural, internal linking structure though, especially once some prioritised links are
HTML Sitemaps – It’s 2022, do you REALLY Need One? Read More »
