Technical SEO

Using Data to Determine What Filters Should be Targeted

Bedrooms, and bathrooms, and price ranges, oh my! There are so many filters that could be used in the pretty URL, but what should be used? What should earn the “pretty” status, and what should be relegated to query parameter status? Some may say everything goes in pretty. Some may just pick a few, and …

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Internationalisation & Hreflang Management

Implementing hreflang for a programmatic build isn’t necessarily hard, once you understand what content you have. If a piece of content is available in multiple languages and/or target markets, throw up a tag for that version. If the piece of content isn’t available, don’t have a tag. There seem to always be bugs in implementations …

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Programmatic SEO: Optimising for the Highest Value, Low Tier Filters

In my post on how search filter pages should work, I talked about not linking through to query parameter URLs. The bulk of these pages would not have value, particularly when you have millions upon millions of combinations. So how do you optimise for the combinations that do in fact have value? The filters you …

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HTML Sitemaps – It’s 2022, do you REALLY Need One?

The old HTML sitemaps hey. Are you still actively trying to create one for large-scale programmatic builds? Crawling? Indexing? Deeplinking? Passing SEO value? Yeah, they can help you shortcut passing values and reduce click depth to deep links. So can a good, and more natural, internal linking structure though, especially once some prioritised links are …

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Programmatic SEO: Search Filters & Faceted Search Optimisation

You can make or break a site, just based on how you handle your search filters. The difference between a good & bad search filter setup can mean the difference between a good amount of quality results that are indexable, and millions upon millions of crawlable & indexable URLs that Google will ignore the majority …

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