Over time, I have noticed nofollow internal links being crawled more and more. It doesn’t seem as easy as it used to, to slap a nofollow tag on a URL and it will keep it from being crawled & indexed. Google’s even made a few comments, and updated guidelines on this in recent times, with […]
Death of Internal Nofollow: Use JS to Stop Google Crawling Read More »
You can make or break a site, just based on how you handle your search filters. The difference between a good & bad search filter setup can mean the difference between a good amount of quality results that are indexable, and millions upon millions of crawlable & indexable URLs that Google will ignore the majority
Programmatic SEO: Search Filters & Faceted Search Optimisation Read More »
For years, Cloudflare has had the page rules section where you can setup redirect rules. But you’re only allowed 3 page rules per domain on a free account, which severely limits the redirect options so many don’t use it. However, at the end of 2021 Cloudflare released its new bulk redirect setup. These extend the
Caching HTML can help you reduce the overall page load speed, as the CDN can hold your HTML rather than have to request it from the server each time. There are pros and cons to doing this, but if you’re a static site that doesn’t change too often, caching your HTML could be the perfect
Caching HTML in Cloudflare for Improved Page Load Speeds Read More »
Pagination is something that should be easy, but when it goes wrong, it can really go wrong, and impact crawling & indexation. It’s one of the first things I go to clean up, as it’s a great way to help reduce the overall crawlable pages by a site, particularly one that’s wasting their crawl budget.
Programmatic SEO: Handling Search Result Pagination Read More »
When doing an audit, I just go through the site, flag what I see as issues, and then write them up in a Google doc. I rarely follow the checklists. You won’t get a giant list of “40/54,000 pages don’t have canonical tags” from me, you’ll get actionable information. Specific issues you can just pass
The Ultimate Enterprise & Programmatic SEO Checklist Read More »
One tool I will use every single time that I audit a website is GTMetrix. I’ve seen comments about it, and that other speed testers like webpagetest.org provide “better data” and “more insights”, but GTMetrix does everything I want and helps me solve my problems. As with every tool, you take its automated insights with
Something I see popup now and then, UTM tags on internal links seem to be one of the more popular solutions for tracking internal link campaigns. They drive me crazy sometimes, as UTM for internal links is never fun trying to clean up. Why you shouldn’t use UTM for internal links Not only does the
I was doing a quick audit of a friend’s website recently, and discovered something rather annoying about the site. On a collection page, Shopify added the slug of the current collection, to all the product links on that page. So every time a product was listed in a different collection, it would have a different
Removing the Collection from a Product URL in Shopify Read More »
CLS (Cumulative Layout Shift) is one of the fun ones inside Core Web Vitals (CWV), and can sometimes be a bit annoying to find exact causes. Or even exact locations it happens on, as Google can be a little light on the examples sometimes. What is Cumulative Layout Shift (CLS)? Cumulative Layout Shift is a
Cumulative Layout Shift (CLS) – Causes, Testing & Fixes Read More »
