It’s time for part 2 of the programmatic SEO build in WordPress. Now that the core data structure and processes are in place, and we know that we can successfully generate a WordPress page, it’s time to extend
When working on programmatic SEO builds, you’re thinking about the data. Where has that data come from? Has it been vetted and cleansed? Chances are, it probably hasn’t. Well, not properly or from an SEO point of view.
Bedrooms, and bathrooms, and price ranges, oh my! There are so many filters that could be used in the pretty URL, but what should be used? What should earn the “pretty” status, and what should be relegated to
When doing keyword research for programmatic sites, you shouldn’t be analysing each page individually. You especially can’t be optimising an entire programmatic build page by page. You should really be looking at the overall group, that each page
So, you’ve either done an oopsie or are jumping into a new site/client, and there are a few too many URLs. What do you do next? How do you fix it? Do you even need to fix anything?
Join me on a 30-day journey to a 1,000+ page programmatic SEO build using a combination of WordPress and Google Sheets (with plenty of formulas!). I’ve been writing a heap about programmatic SEO lately…. if you haven’t noticed.
Implementing hreflang for a programmatic build isn’t necessarily hard, once you understand what content you have. If a piece of content is available in multiple languages and/or target markets, throw up a tag for that version. If the
In my post on how search filter pages should work, I talked about not linking through to query parameter URLs. The bulk of these pages would not have value, particularly when you have millions upon millions of combinations.
The old HTML sitemaps hey. Are you still actively trying to create one for large-scale programmatic builds? Crawling? Indexing? Deeplinking? Passing SEO value? Yeah, they can help you shortcut passing values and reduce click depth to deep links.
Over time, I have noticed nofollow internal links being crawled more and more. It doesn’t seem as easy as it used to, to slap a nofollow tag on a URL and it will keep it from being crawled
Sam Partland’s a 15+ year SEO expert, now focussing on Enterprise & Programmatic SEO. Always looking to expand his skillset, he wants to share what he knows to help others, along with receive feedback and improve.
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