The Top Programmatic SEO Tools

Programmatic SEO has started to kick off a bit, with more and more people jumping on the bandwagon.

This is leading to more and more tools being created specifically for programmatic SEO.

So what are the tops tools at the moment? What should you use for your new project?


What I look for in a tool

Analysing the top tools, one of the main things I’ll be looking through is what more advanced features the tools offer, verse just using a Google Sheet to hot-swap in different dynamic variables.

Each to their own for this, and there are many that may disagree, but a good programmatic SEO tool with allow some sort of rules that go above and beyond a basic substitution formula in Google Sheets.

Yes, mass page creators have, and still will, make many people good money.

But, a true programmatic SEO tool should allow you to go above and beyond. Offering some sort of rule system that takes the data points into account and outputs different text based on their values.

I’ll also dig into what options are available for data upload & formatting,



Launched in 2022 by Allison Seboldt, PageFactory is a programmatic SEO-specific tool that allows for bulk post creation from your data set.

Let’s dive in and take a look at PageFactory, and see whether this is the pSEO tool for you.



The overall process is super simple to run through. Just a few settings, your data upload, and then your content template and you’re ready to export.



You’ll upload a CSV file of all the data points you’d like included, and will then need to manually enter all the column titles of the data set so that they’re usable.

Obviously can get annoying after a while for larger data sets, with an auto-column extraction & assignment being an easy win here.


Content Templating

The PageFactory template system will output one piece of content per row of data. You’ll write out the content template you’d like to use, and then just insert the variables with a little selector from a list you set up in the settings.

The templates run on a per-row basis, meaning a content piece gets generated for each row.



PageFactory currently integrates with both WordPress and Webflow, so it’s covering a couple of the top blogging platforms people are using at the moment. It does appear she’s working on a Shopify integration at the moment, however, may be facing some logistical issues with how Shopify integrations work, so you’ll have to stay tuned to find out about that one.

There is also an alternative of downloading the content, rather than leveraging an integration. This would allow you to bulk import the content into whatever CMS it is you’re using.



Overall, PageFactory is great for a person just jumping into programmatic SEO who wants to play around with creating some content.

This would be perfect for the smaller pSEO projects, or projects where every row has every data point available.

It’s missing some more advanced rules for content creation, but Alison is still working on the tool so no doubt more advanced options will be added in the future.



Typemat offers a basic programmatic page creator, where you paste in your data set and then create templates from that.



Typemat gives an easy process of adding data, creating templates, and then posting.



You just select all your data, and then literally paste it into the Typemat interface, rather than upload anything.

This is a nice quick option for importing data, but certainly wouldn’t see this working well with larger datasets though.


Content Templating

The templating system is a bit basic here, with a no-rule style addition of the data points.



Typemat will only work with WordPress.

Whilst the majority of builds will work with this anyway, it probably won’t be the solution if you’re looking at building with anything else.



The Typemat videos recommend you to set up your content sections in Google Sheets, possibly with AI if you want, and then upload that data. So it’s more of a CMS to handle the bulk posting, and the piecing together of the content, rather than a ‘raw data to final product’ solution.

Easy to kick a project off, but you may find alternatives more preferred that let you have a bit more control from within the software.



SEOmatic was launched in October 2022 by Minh Pham and offers both their own CMS you can connect a custom domain too (great option!) or integrations with many of the top CMSs.

Is SEOmatic going to be the programmatic SEO tool of choice for you? Let’s take a look!



The page creation process is a little more in-depth, and may take a little bit longer as there are a few more settings than the other tools.

Considering the integration options that are available though, its a pretty simple process to get some pages live via the tool. Both directly, and via an integration.



Importing your CSV dataset will auto-import all the columns, and then allow you to select whether you’re adding it to the data or whether you’ll ignore the data point.


Content Templating

You can create both an excerpt and full-page content, allowing you to specify the summary separately.

There are some advanced IF and IF/ELSE rules available. I’ll have to dig in a bit further to try these out, so will update once I have had the chance to do so.

Spintax is accepted, however, it’s using square brackets instead of the normal ones, {}, that are used with spintax. So you’ll need to reformat your text if you’ve got it in proper spintax already

SEOmatic is also currently testing AI prompting from within the content templating. This will let you use your variables for the prompts, so once you’ve nailed the prompts you can scale generation from within the tool! Great feature.



Many. They basically offer integration with anything you’re likely to use, with the current selection including; WordPress, Webflow, Shopify, Notion, Bubble, Prestashop, Framer, Wix, Typedream,,,

The integration options feature auto-publishing to the platforms, so basically it’s just – create content, publish pages.



If you’re looking for a few more advanced programmatic SEO page creation features, SEOmatic may be the tool you’re after.


Google Sheets

Google Sheets will always be a go-to for me, as I completely control the input, transformation, and output.

I put together a template, and some basic instructions, on how to dynamically generate content in Google sheets here.

This will let you do the standard dynamic replacement in a dataset by just typing out the content template, inserting your variables where required, and then copying the outputs wherever you need them.


The best programmatic SEO tool

There are a few options, but the best tool is going to come down to what will work best for you.

Do you just need a few dynamic variables switched out, and then the bulk content exported?

Do you need something with more options?

Do you want auto-posting to WordPresss or a similar CMS?


Stay tuned, as this list is still a work in progress. I’ll also be getting more hands-on with some of the tools and trying to build some sample sites out and see what we can build with them.

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3 thoughts on “The Top Programmatic SEO Tools”

  1. Programmatic SEO is so interesting yet shrouded in secret…. that is until I found this site. I’m still soaking everything in but I have a question. What would be a good way to utilize Programmatic SEO for an ecommerce website? I’ve been thinking of one approach which is to write blog articles surrounding the niche to drive traffic to the product. Not sure how effective it would be though. I haven’t found any examples of Programmatic SEO related to websites that sell products. Only directories and SaaS.

    1. You leverage programmatic SEO for ecommerce with filtered SRP pages. So filtered search. Same as portals and the other stuff I mention in the posts, just slightly different.

      Think about the different filters offered, like colours, or sizes, and then create filtered search pages for these. Create them in a hierarchy, and link to them from parent pages.

      It’s all very much same same, you just need to think about what data points you have that you can filter your products by.

      This really only works for sites with a larger product base though, and if you don’t have lots of products you’d need to look at an alternate strategy.


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